illusion of SEO

Years ago, a number of companies and individuals are started to providing improved services calls appearing on search engines (SEO). But all companies fool their customers with this services include site on many search engines and directories sites, with purchase links on other sites. Says that all it takes to improve the appearance of the site in the search engines!

In fact, the SEO is very simple. simpler than they claims. But the term itself just inflate the market, intended to create a new market, and subsequently with the term Web 2. But despite its simplicity is not easy and is not available without a real effort.

The real SEO standards are based on two principles: content and semantic markup or description for content. The rest of the other things that are within the "commercial packages" for SEO they are originally in marketing services. But it can be implemented as subsidiary services (not Basic) SEO.

What the majority is now focusing on marketing (or if you want propaganda accuracy) while minimizing the importance of content and complete disregard for the semantic markup.

Content (texts, pictures, videos ...) is what the user is looking for. That is the essence of the electronic publishing process. Improve content depends on the quality of the content and wording.

Business firms can employ team editors or consulting firms to formulate the content as required to deliver the information properly. Personal sites and blogs owners can improve their language skills and improve their knowledge of the area you are writing about.

The issue of semantic content markup is a purely technical based on the use of appropriate symbols of HTML language to describe each part of proper content and logical, so search engines deal with content as real and it know how important being properly and compatible with search queries.

Therefore, all that is required to access the first pages of the search engines is: (a) improving the content in terms of quality , (b) using semantic HTML markup codes are appropriate for the proper expression of content helps search engines understand the content.

The first point also include understanding the target audience and anticipating possible searches of researchers for access to that content type. It means the content should be drafted in a manner proportionate to the target audience and focus on the keywords that are frequently from the search. But without falling into the trap of "writing for search engines" rather than write for humans, as the concentrate too much on keywords the task may result in drafting language for the clumsy content. So be careful and balanced drafting content, keywords and task-to facilitate better visibility in the search engines-and at the same time keep the language smoothly catalyst method for reading.